Emblem

An emblem is the symbol of your guild. The guild emblem is seen on your guild's cape as well as in the background of your guild window.

The emblem is one of four main variables in the creation of a guild cape, along with the fringe, background color, and detail. There are 174 (173 if you dont count the blank one) possible emblems from which to choose. With each new campaign of Guild Wars, there are contests held to determine new guild emblems that will be available upon release.