Journey to the North

Journey to the North is a buff granted to players adventuring in the Eye of the North expansion while they are below level 20.

Description
Don't stop believing. As you journey onward into the North, know that what you lack in experience will be made up for by your courage. While adventuring in Eye of the North, you are treated as a level 20 character.

Effects

 * Players who are between levels 10 and 19 and are in Eye of the North locations will automatically receive a buff called Journey to the North. This buff grants players a base Health of 480 and bonuses to their attributes, and replaces their current armor level with the max armor level for that class until they reach level 20.
 * The Journey to the North buff sets one attribute to rank 12 and three additional attributes to rank 9. The effect overrides the player's current ranks in all attributes and places 12 ranks in the attribute of the weapon the player is wielding, 9 ranks in that player's primary attribute, 9 ranks based on the attribute of the focus or shield the player is wearing (if applicable), and 9 ranks based on the skills on the player's Skill Bar until the player has three attributes with 9 ranks in them. Skills to the left of the Skill Bar are prioritized when determining which attributes to buff.
 * Upon reaching level 20, the Journey to the North buff goes away the next time that player rezones.

Trivia
This buff likely refers to the song Don't Stop Believing by the band Journey, in both the name and at the beginning of the description.