Guild Wars In-Game Store

The Guild Wars Official Store is an internet-store for Anet's Guild Wars related products, accessible by the client itself. Accessed from the character selection screen, it offers additional campaigns and Character slots. All purchased goods are automatically added to the account that has been used to log into the Store, so there is no physical shipping at all. The only way to pay is by using a credit card.

Campaigns

 * Prophecies (49.99 USD / 44.99 EUR / 29.99 GBP)
 * Factions (49.99 USD / 44.99 EUR / 29.99 GBP)

Upgrades

 * Additional Character Slots (up to a total of 32 slots, 9.99 USD / 8.99 EUR / 5.99 GBP each)

Trivia
The prices of the goods available for European customers is slightly more than the prices for American customers. This is based on the common X.99 pricing strategy rather than the actual exchange rates at any point in the past year.