Merchant

=Overview= Merchants are NPCs who buy and sell items at a fixed price (as opposed to traders who offer a variable price based on supply and demand). Almost everything in your inventory can be sold, so long as it a gold value greater than zero (visible when you hover your mouse over the item). As such, quest items may not be sold, since they have a value of zero. Keep in mind that merchants buy things as half price. Selling to other players directly is always more profitable.

When selling items that have a dedicated trader (such as dyes and runes), a Merchant will always pay the minimum amount, which may be far less that what could be had when sold to the proper trader. For salvage items with runes, or weapons with modifiers or upgrades, if you plan on selling the salvageable component, check its price before salvaging. You might get more profit by selling the item whole instead of a low-demand salvaged component.

Every town, outpost, mission locations, and a few miscellaneous locations has a merchant NPC. They are easily identifiable with the "[Merchant]" suffix in their name. There exists NPCs that are labeled as "Merchant" in certain quests and missions, most notably in the Divinity Coast mission of the Prophecies Campaign. These do not buy or sell goods, but are regular NPCs. In the Factions Campaign, Kurzick Merchants and Luxon Merchants can be found in explorable areas at Resurrection Shrines in their faction's respective region (Echovald Forest and the Jade Sea).

Note that crafters are also part Merchants, as items can also be sold to them (but they do not offer any goods aside from their crafting service).

Standard
The the standard assortment of goods for Merchants in the Prophecies Campaign is the following:

In addition to this standard, Merchants usually sell the Key for their region, plus other items as listed below:

Pre-Searing
Deviating from the aforementioned standard, merchants in Pre-Searing Ascalon do not offer Expert Salvage Kit and Rune of Holding. Instead they offer the following items:

Note that the Salvage Kit sold in Pre-Searing is the "small" version (10 uses for 40 gold).

Ascalon
Most merchants in Ascalon offer the aforementioned standard, plus the Ascalonian Key.

Exceptions from this rule are:
 * Arnaud and Laren in Ascalon City do not offer Expert Salvage Kit and Rune of Holding. Instead they offer a Belt Pouch and a Bag (Arnaud) or Starter Elemental Rod (Laren) respectively. Also, the Salvage Kit sold by Laren is the "small" pre-Searing version (10 uses for 40 gold).
 * Gram in Regent Valley, the only merchant in a Post-Searing Explorable Area, has a much reduced assortment.

Northern Shiverpeaks
In addition to the aforementioned standard, merchants in the Northern Shiverpeaks offer Bags and Steel Keys.


 * Hakon in Beacon's Perch also offers the Shiverpeak Key and Dwarven Ale.

Kryta
In addition to the aforementioned standard, merchants in Kryta offer Krytan Keys.


 * Bodrus the Outfitter in Lion's Arch offers a Bag instead of the Rune of Holding.
 * Hasrah at the Temple of the Ages offers Obsidian Keys and Phantom Keys.

Maguuma
In addition to the aforementioned standard, merchants in the Maguuma Jungle offer Maguuma Keys.

Crystal Desert
In addition to the aforementioned standard, merchants in the Crystal Desert offer Elonian Keys, Scrolls of Insight and Superior Kits:

Southern Shiverpeaks
Merchants in the Southern Shiverpeaks offer the same assortment as the merchants in the Crystal Desert, except that they sell Shiverpeak Keys and Miner's Keys instead of Elonian Keys.

Ring of Fire Islands
Merchants on the Ring of Fire Islands offer the same assortment as the merchants in the Crystal Desert, except they sell Darkstone Keys instead of Elonian Keys.

Standard
The standard assortment of goods for Merchants in the Factions Campaign is the following:

Since the Dragon Festival 2006, all Merchants on Shing Jea Island and Kaineng City have also begun selling the following items:

In addition to these, Merchants usually sell the Key for their region, plus other items as listed below:

Shing Jea Island
In addition to the above standard set of goods, Merchants on Shing Jea Island also sell Shing Jea Keys.


 * Morimoto in Ran Musu Gardens and Sen in Minister Cho's Estate also offer the Expert Salvage Kit.
 * Aiko in Seitung Harbor and Kaiya Jaja in Zen Daijun, in addition to offering the Expert Salvage Kit, also offers the following Scrolls of Insight:

Kaineng City
All Merchants in Kaineng City offer the same set of goods as Aiko and Kaiya Jaja above except that they also offer Superior Kits and Canthan Keys instead of Shing Jea Keys.


 * Lo Ying in Zin Ku Corridor also offers Phantom Keys and Obsidian Keys.

Echovald Forest
All Merchants in the Echovald Forest offer the same set of goods as those in Kaineng City except that they offer Kurzick Keys instead of Canthan Keys. Kurzick Merchants will not offer you their services if your Kurzick Faction is less than or equal to your Luxon Faction.


 * Edmund Gruca in Urgoz's Warren also offers Stoneroot Keys. He will offer his services regardless of your faction.

The Jade Sea
All Merchants in the Jade Sea offer the same set of goods as those in Kaineng City except that they offer Luxon Keys instead of Canthan Keys. Luxon Merchants will not offer you their services if your Luxon Faction is less than or equal to your Kurzick Faction.


 * Actaeon Hali in the Deep also offers Deep Jade Keys. He will offer his services regardless of your faction.