Guild Wars In-Game Store

The Guild Wars Official Store is an ingame shop that offers Guild Wars goods, such as additional campaigns, for real life money. It can be accessed by clicking the prominent button in the character selection screen (see image). All purchased goods will automatically be added to the account that has been used to log into the Store so no physical shipping will happen. The only way to pay is by using a credit card.

Campaigns

 * Prophecies (49.99 USD / 44.99 EUR / 29.99 GBP)
 * Factions (49.99 USD / 44.99 EUR / 29.99 GBP)

Upgrades

 * Additional Character Slots (up to a total of 32 slots, 9.99 USD / 8.99 EUR / 5.99 GBP each)

Trivia
The prices of the goods available for European customers is slightly more than the prices for American customers. This is based on the common X.99 pricing strategy rather than the actual exchange rates at any point in the past year.