Guild Wars In-Game Store

The Official Guild Wars Shop can be used to purchase chapters of the game (Standard Edition only) and upgrades. All purchased goods will be added to your Guild Wars account automatically so no physical shipping will happen, you'll not even receive a key. The only way to pay is by using a credit card.

Chapters

 * Prophecies (49.99 USD / 44.99 EUR / 29.99 GBP)
 * Factions (49.99 USD / 44.99 EUR / 29.99 GBP)

Upgrades

 * Additional Character Slots (up to a total of 32 slots, 9.99 USD / 8.99 EUR / 5.99 GBP each)

Trivia
As is evident from the (non-)rounded prices, the actual cost for products in the store vary by location. For comparison, these are the normalized costs for a chapter in each part of the world: Conversion accurate as of London AM market, July 28th 2006, according to.
 * USA: 0.0791 troy ounces pure Au.
 * European mainland: 0.0904 troy ounce pure Au.
 * United Kingdom: 0.0884 troy ounce pure Au.